Amazon Listing Photo Size Guide (2025 Update)
Optimized images are crucial for winning the Buy Box. Here is everything you need to know about Amazon's technical image requirements.
Updated March 2025•4 min read
Quick Reference: Amazon Image Requirements
- Minimum size: 1000px on the longest side (for zoom capability).
- Recommended size: 1600px or larger on the longest side.
- Maximum size: 10,000px on the longest side.
- File format: JPEG (preferred), TIFF, PNG, or GIF.
- Color mode: sRGB or CMYK.
- Max file size: 10MB.
Pro Tip: The Zoom Factor
If your image is under 1000px, Amazon will NOT enable the zoom feature. Zoom is proven to increase conversion rates significantly.
Main Image Rules (The "Hero" Shot)
Your main listing image has stricter rules than secondary images:
- Pure White Background: RGB 255, 255, 255. No exceptions.
- Product Only: No text, logos, borders, or watermarks.
- 85% Frame Coverage: The product must fill at least 85% of the image frame.
- No Props: Show only what is included in the package.
How to Optimize for Amazon Speed
While Amazon compresses images automatically, uploading a massive 10MB PNG will slow down your listing management. We recommend compressing your 1600px+ images to high-quality JPEGs before uploading.